Customer Success
Research Report
The State of Customer Success 2026
Mastering the Economics of AI-Driven Success
Darlene Kelly
Darlene Kelly
Director, Customer Success Research
January 16, 2026

Overview
The state of customer success (CS) in 2026 is defined by two primary themes: the evolution of the relationship-heavy customer success management (CSM) into a commercially fluent “value manager,” and the shift from viewing AI as a tool to recognizing it as a teammate and the operating fabric of the organization. This evolution is driven by a stark economic reality: customer acquisition costs (CAC) have, and continue to, rise, making retention the only sustainable path to profitability. While technology and AI investment is high, return on investment (ROI) visibility remains dangerously low. In a high-cost-of-capital environment, CS leaders face intense scrutiny to prove ROI, not just customer sentiment. This paper leverages recent TSIA research and industry benchmark data to explore the impact to CS in the age of AI economics and reveal why organizations must move from merely buying tools to mastering outcomes, ensuring CS is secured as a primary driver of retention and growth.
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