Digital Marketing
(1028)
73 hours
Beginner
The School Of
Business
Become a cross-functional force through business training. Today’s business objectives are achieved with user research, design, distribution, analysis, and strategy. Whether you’re getting started or advancing your career, you’ll establish the right foundations with business courses from Udacity’s School of Business.
Learning Paths by Job Title
For anyone who wishes to take online business courses to launch or advance a successful career as a digital marketer. After graduating, you'll be ready to join a large corporation or a small firm—or even go independent as a freelance digital marketer.
Steps To Become A Digital Marketing Specialist
Step 1
Digital Marketing(1028)
73 hours
Beginner
Skills Covered
Social media advertising, Content calendars, Social media marketing platforms, Social media content, Digital marketing campaign evaluation, Target personas, Social media campaign objectives, Facebook ads, Social media marketing metrics, Social media community management, Leveraging social media influencers, Marketing objectives, Marketing channels, Customer journey maps, Value proposition, Marketing metrics, Empathy maps, Email contact forms, Email marketing metrics, Mailchimp, Email marketing content, A/B testing, Audience targeting, Google ads, Native advertising, Ad campaign management, Programmatic display advertising, Display advertising, Video advertising, Search text ads, Cost per click, Search engine ad ranking, Keyword lists, Dynamic search ads, Digital marketing metrics, Search engine optimization, SEO audits, Link building, Social media marketing, Utm codes, Audience evaluation, MarTech fluency, Marketing KPIs, Google analytics fundamentals, Conversion tracking, Agile marketing, Competitive analysis, Branding strategy, Content marketing strategy, Marketing fundamentals
Learn More
Marketing Analytics(244)
60 hours
Beginner
Step 2
Marketing Analytics(244)
60 hours
Beginner
Skills Covered
Marketing macro-analytics, Marketing analytics, Digital marketing metrics, Marketing metrics, Marketing channels, Earned media metrics, Aarrr metrics framework, Paid marketing metrics, Marketing data collection, Forecast modeling in spreadsheets, Data validation in spreadsheets, Tableau interactive dashboards, Tableau field organization and customization, Data visualization design, Chart selection, Tableau storypoint, Tableau calculated fields, Data storytelling, Tableau data pane, Tableau map-based visualizations, Tableau visualizations, Pivot tables, Chart types, Inferential statistics, Spreadsheet functions, Quantitative data visualization, Basic descriptive statistics, Basic spreadsheet use, Categorical data visualization, Professional presentations
Learn More
Gain analytics skills without learning to program. Learn business online and build skills in Excel and SQL, analyze real datasets, and visualize your findings to address business intelligence needs in many industries.
Steps To Become A Business Analyst
Business Analytics with Tableau(1252)
40 hours
Beginner
Step 1
Business Analytics with Tableau(1252)
40 hours
Beginner
Skills Covered
Univariate and Bivariate Chart Selection, Tableau Aggregations, Tableau visualizations, Tableau proficiency, Tableau Marks and Filters, Data Visualization Design Integrity, Interactive and Responsive Tableau Dashboard Design, Tableau hierarchies, Tableau Dashboard Creation, Connecting to Data and Setting Up Tableau, Tableau interactive dashboards, Tableau Chart Types, Tableau storypoint, Color and Visual Encodings, Tableau groups, Building and Saving Worksheets in Tableau, Tableau calculated fields, SQL joins, SQL Clauses, SQL subqueries, SQL Operators, SQL Data Cleaning, SQL aggregations, Basic SQL, Scatter Plot Awareness, Growth metrics, Spreadsheet Navigation, Data visualization in spreadsheets, KPI Awareness, Lookups and Pivoting, Finance metrics, Line and Area Charts in Spreadsheets, Basic spreadsheet use, Tabular Data Awareness, Spreadsheet Operations, Efficiency Metrics, Data Relationships, Pie Charts in Spreadsheets, Spreadsheet Cell Referencing, Scatter Plots in Spreadsheets, Pie Chart Awareness, Business metrics, Customer Satisfaction Metrics, Bar and Column Charts in Spreadsheets, Function and Formula Syntax, Histograms in Spreadsheets, Bar and Column Chart Awareness, Spreadsheet functions, Data types, Histogram Awareness, Profitability Metrics, Date and Data Cleanup, Basic descriptive statistics, Line and Area Chart Awareness, Chart types, Chart Selection and Formatting in Spreadsheets, Innovation Metrics, Pivot tables, Data Summarization, Logic and Aggregation Formulas
Learn More
Popular Business Programs
- Business Analytics with Tableau
(1252)
40 hours
Beginner
- Digital Marketing
(1028)
73 hours
Beginner
- Marketing Analytics
(244)
60 hours
Beginner
Digital Project Management(40)
22 hours
Beginner
Business Across Industries
New Hires
- New hires gain tech business essentials like digital marketing, agile software development, and UX design.
- Learn a shared baseline of understanding among your colleagues for quicker innovation and more efficient work.
Engineers
- Technical employees get opportunities to grow by launching into product management careers, including cutting-edge areas like AI and data product management.
- Engineering staff can train in Predictive Analytics for Business, a Nanodegree program that teaches how to use technical skills to solve business problems.
Leadership
- Company leaders can develop connections between departments through a baseline understanding of specialties across teams.
- Managers and mentors can grow a deeper understanding of employees' day-to-day work, increasing communication and planning for growth.
Programs Co-created With Business Leaders.
Free Business Programs
How to Build a Startup(108)
Beginner
Introduction to Digital Project Management(115)
2 hours
Time Series Forecasting5 hours
Problem Solving with Advanced Analytics(41)
3 hours
Get Started Today