Subscribe | Login

Reader

Digiday+ Member Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout

News Digiday + Podcasts Events Awards

News
Digiday +
Podcasts
Events
Awards

Hot Topics

The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics

Login Subscribe

My Account Logout

Special Projects
Digiday+ Research
WTF Series
Newsletters

The case for and against agentic media buying

Media
Marketing
Media Buying
Future of TV

Special Projects
Digiday+ Research
WTF Series
Newsletters

Media

The Programmatic Marketer

The case for and against agentic media buying

Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.

14 hours ago

Featured

The Creator Economy

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit

April 14, 2026

Member Exclusive

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

April 1, 2026

Digiday Publishing Summit

Time pitches GEO insights into a new brand offering

March 31, 2026

The Creator Economy

Inside Expedia’s year-long partnership with mega creator IShowSpeed

14 hours ago
The Creator Economy

Mega creators find that their personalities alone aren’t scalable as standalone businesses

May 7, 2026
Sponsored

Why live streaming is the borderless $4 billion global opportunity publishers can’t ignore
Member Exclusive

Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings

May 7, 2026
Retail Revolution

Retailers are rushing to build AI apps. It’s unclear if shoppers will use them

May 5, 2026
The Sports Marketing Playbook

Why news publishers are getting into the sports business coverage

May 5, 2026
AI Revenue Generation

From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say

May 4, 2026
The Creator Economy

The state of generative AI in the creator economy

May 4, 2026
The Business of AI

Taboola’s next act: an AI answer engine for publishers

May 1, 2026
The Business of AI

USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic

May 1, 2026
Creator Playbook

How former college athlete and Airbnb host turned Love Island fame into widespread success

April 30, 2026
Member Exclusive

Media Briefing: Publishers rewire sales teams for the outcomes era

April 30, 2026
The Business of AI

The rise of deepfakes poses a new trust challenge for publishers

April 29, 2026

1
2
3
…
961
>

Looking for something?

DIGIDAY+

Get access to tools and analysis to stay ahead of the trends transforming media and marketing

Subscribe

My Account

Visit your account page to make changes and renew.

Account

Newsletter

Get Digiday's top stories every morning in your email inbox.

Connect

Follow @Digiday for the latest news, insider access to events and more.

FAQ
Advertise
Privacy Policy
Masthead
Digiday Media

© 2026. All rights reserved