Dark design patterns intentionally trick users into doing things they don't want to do. This is different than persuasive UX which nudges users without deception.
Content usability applies to social media copywriting, and legibility requirements are high since users often scroll through their feeds at high speed.
Confirmation bias is the tendency to preferentially seek out or believe data that confirms your expectations. For example, thinking that one part of the UI is well designed and another is bad, might you give more weight to observations of usability test participants having trouble with that second feature.
Inclusive design describes methodologies to create products that understand and enable people of all backgrounds and abilities. It may address accessibility, age, economic situation, geographic location, language, race, and more.
Understanding and sharing the needs and motivations of users will lead to better design decisions. Observational research should be nonjudgmental while keeping an open mind and reducing bias.
Our research suggests that customer-journey maps 1) tend to be created collaboratively with a team, 2) produced with digital tools, and 3) are moderately successful at making organizational impact.
Our research with UX practitioners found 3 main areas of frustration with service-blueprint projects. Here are recommendations for overcoming or alleviating these problems.
