Tumblr Staff

1.5M ratings
277k ratings

See, that’s what the app is perfect for.

Sounds perfect Wahhhh, I don’t wanna

A note from the Tumblr team

A few weeks ago, a small but higher-than-normal number of accounts were mistakenly suspended. The suspensions were quickly reversed, but our response wasn’t good enough, and we want to say more.

We’re sorry it took us this long to address this. Trust and safety issues are difficult to discuss publicly, and we can’t share details about specific individuals or how our systems work without exposing Tumblr to bad actors. But caution led us to say too little, too late.

We’ve heard from members of the trans community on Tumblr that they were disproportionately impacted, and that deserves a direct response. According to 3rd party researchers, Tumblr’s userbase has the highest proportion of LGBTQIA+ folks on social media, so it makes sense that when something goes wrong, those communities might feel that disproportionate impact.

One thing we want to emphasize is that we do not moderate people’s identities. We moderate behavior. We know that identity shows up across a Tumblr profile in many ways, from followed topics to the flags people put in their bios, and more. However, these signals play no role in how our moderation systems make decisions. We monitor those systems for evidence of bias and take corrective action when we find it.

We understand that the communications sent to affected users, and our broader silence to the community, didn’t meet the standard people expect from us. That feedback is fair, and we apologize. We’ve updated the messaging sent to people impacted by these incidents. We are also overhauling our process with a goal of responding to mistaken suspension appeals within 24 hours, and have instituted an ongoing internal review of how suspensions and appeals are handled.

Going forward, we’re committed to finding a better balance: being more transparent with our community about issues that matter, even when we can’t share everything.

Tumblr belongs to everyone. We take that seriously, and we intend to earn back your trust. We are not afraid to have tough discussions with you or make updates based on your feedback, though on occasion, it might take some time.

To the people whose accounts were affected, and to the members of our trans community who felt targeted: we are truly sorry.

Tumblr Staff

tumblr staff
engineering
engineering

Tumblr Hack Day, March 2026 Edition

Once again, it was Hack Day at Tumblr, our favorite excuse to pause the roadmap for a moment and build something weird, useful, or ideally both. Here is a sneak peek of what the team built.

Unified Inbox

@ex, @kostastsi4 and @alexjf worked on making Asks and Submissions easier to find in the apps, moving your Inbox (currently buried in blog settings) to a tab in the Activity screen, where all your other incoming communication lives.

image

Gifs in replies

In @elt’s opinion, replies could use some spicing up. So he spent Hack Day adding GIF support to replies. Neat! 

Fun fact: reply threads themselves actually started as a Hack Day project over two years ago. The circle of hack life continues. 

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Scaling the Reblog Graph Explorer

@blowery improved the implementation of reblog graph to handle massive viral posts gracefully. Instead of struggling with very large reblog chains, this hack rethinks how the graph is laid out so it can handle posts with massive numbers of reblogs more smoothly, making it easier to explore how posts spread across Tumblr.

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In-Blog Search Filters

Web had the most complete set of in-blog search filters. Android and iOS? Not so much. @lesianlen worked on bringing parity across all three platforms: Android got Top/Recent sorting, an original posts filter, and Ask and Chat post type filters. iOS went from zero filters to a brand-new bottom sheet with the full filter set. Now everyone gets to search their blog properly, regardless of platform. 

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Separating in-blog search from "Exclude from Tumblr Search and Recommendations"

Did you know that selecting the “Exclude from Tumblr search and recommendations” setting would also disable your in-blog search? Well, thanks to @lesianlen, now it doesn’t. This one’s already live.

Communities: Granular Moderator Permissions and Promotion Flow 

Promoting a member to admin in a Community is a big deal (and currently irreversible). 

@straku ironed out the promotion flow, adding a simple step to alert, confirm, and prevent promotions that could be to moderation.

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Another request is having more control over what moderators can do. A way to give moderators more power, without them overtaking the community admin.

@jubs built a permissions system that lets admins choose what their moderators can do, without compromising their own ownership. In addition to existing moderator permissions, such as removing posts, and comments, you'd be able to allow mods to edit the community appearance (title, description, etc), the community settings (auto-moderation, tags, etc), and even manage other moderators.

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Memories in Profile Page & Archive Page

Inspired by Google Photos’ “Memories” feature, Sowmia proposed building a “Memories” experience for the blog to surface nostalgic posts from its history.

The idea was to create a dedicated Memories feature and link it to archive pages, enabling users to rediscover past content in a more engaging way. As part of the hackday, she implemented the archive page portion of this idea, laying the foundation for integrating the full Memories experience in the future.

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Post launcher with shortcuts to Drafts and Queue

@ex tried a new version of the post launcher at the top of the dashboard on web: switch blogs before opening the editor, or jump straight to your Drafts or Queue (takes 3-4 clicks to get there now). The buttons also show how many posts you have in your Drafts and Queue.

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Reblogs with Videos

After all, why not? Why shouldn’t we have videos in reblogs? @andriibuilds dared to ask. And build it.

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Like Sorting

People with thousands of Tumblr likes have been asking for the ability to sort and organize them for years. To start, @andriibuilds prototyped sorting options for the Likes page.

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RemindMe

Inspired by Reddit's RemindMe bot, @data-science-from-the-trenches built a native reminder system: reply to any post or thread with "RemindMe! 2 days" and you'll get an activity notification linking back to it when that time has passed.

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The Mysterious Cat Asks

As a preparation for April Fools, @jubs introduced asks sent by the Mysterious Cat, when you eat an "ask" food in the Snek game. Each question was represented by an item, with its own rarity.

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And that’s a wrap on Tumblr Hack Day, March 2026 Edition. Huge shout-out to everyone who spent this time building cool things, sharing demos, and reminding us how much fun it is to make Tumblr weirder, better, and more delightful. 

Keep an eye on @changes to see if any of these hacks make it out to you.

Which hack project are you most excited about?

Unified inbox

GIFs in replies

Reblog explorer

In-blog search filters

Separating in-blog search from "Exclude from Tumblr Search and Recommendations"

Communities: Granular Moderator Permissions and Promotion Flow

Memories in Profile Page & Archive Page

Post launcher with shortcuts to Drafts and Queue

Reblogs with Videos

Like Sorting

RemindMe

The Mysterious Cat Asks

See Results
tumblr engineering tumblr hack day tumblr hack week tumblr poll long post

We meant it. Let’s work together

This place matters, and our goal is to keep Tumblr thriving for a long time. That means Tumblr has to keep evolving. There are things we know could be better. You probably have a list too. Some of it will be easy to fix. Some won’t. That’s exactly why we want to work with you.

The Tumblr User Panel will be a group of people on Tumblr who’ll work with us over time to give feedback on how this place works today and where it’s going. We know we have to earn your trust, and we want to change how we build features and include you more in the process. We’re looking forward to shaping this together.

If you’re interested in joining: https://tumblr.survey.fm/tumblr-user-panel-interest-survey 

Here’s what you probably want to know:

Why a panel instead of just listening to everyone?

We won’t stop reading tags, comments, reblogs, and support tickets, but a panel helps us paint a more complete picture before we build, and go deeper than a reblog thread allows.

Who are you looking for?

A mix of experience levels, devices, countries, posting habits. People who’ve been here a decade and people who showed up last month. 

Will everyone who fills out the survey get in?

No. We’re keeping it small enough to have real conversations. If you’re not selected, it’s because we’re balancing across a lot of dimensions, not because your response wasn’t good enough. We may expand or rotate members over time.

Will critical feedback affect my account?

No! We want your feedback and criticism, and that will never result in any action against your account. 

Can I leave?

Whenever you want. No penalties. 

Questions before filling out the survey? Leave a comment. 

tumblr research
tumblr
tumblr

tumblr tuesday: the amazing digital circus

wellllllll...that happened. hjsakldfhl. pls enjoy some of the astounding #tadc art being created in its wake <3

🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷

episode 8 spoilers ahead! spoilers, we tell you! heed this warning!

🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷🎪🦷

@doggamia:

@adorbsfox:

@antisquare:

@pixlokita:

@scinnahunbun:

@8bitpostit:

@squilko:

@pariambod:

@chocolatodafirst:

@captainsquiddd:

@zhuchara33:

@mikoworks:

@maelicgrn:

@dumyhead:

@danielave2001:

@0kame-san:

@rottinginwonderland:

@amalsoappickle:

@vincenzonova:

@arrimorr:

@lluxentz:

@1-marigold-1:

@3hkowalski:

@rdostuff:

tumblr tuesday the amazing digital circus tadc hjsakldfhl tadc ep 8 tadc spoilers tadc art artists on tumblr abstragedy royalteeth checkmates body horror eye strain long post
prismatic-bell
photomatt

Tumblr Advisor Board

I think it could be cool to put together a board of the top Tumblristas in the world, that could see previews of what's coming up and advise on strategic direction. Who should be on it?

prismatic-bell

Okay, look. We're gonna do it like this, Matt. I used to work in market research. This one is free, next time I expect a month of free premium and if there's a third time I expect a job.


TO EVERYONE ELSE:

A series of ten reblogs is about to follow, since you can only have one poll per reblog. Please answer all ten polls. If you don't see them all, check the notes (this shouldn't take me long so if it's more than like, fifteen minutes since I posted this one they should all be there.)

1) What is the PRIMARY thing you do on Tumblr?

I mostly reblog others' posts

I write original posts

I make/post memes

I make/post images or gifs

I make/post videos

I run a poll blog

I run a gimmick blog

See Results
prismatic-bell

2) how long have you been here?

Under twelve months

1-2 years

3-4 years

5-6 years

7-8 years

9-10 years

More than ten years

I don't remember

See Results
prismatic-bell

3) how old are you?

Under 18

19-28

29-38

39-48

49-58

59-68

I'm one of the Tumblr grandparents

See Results
prismatic-bell

4) thinking about the recent Tumblr feature release/rollback, what did you find most frustrating?

There was no communication before the fact

I felt like the feature didn't take Tumblr users' wants and needs into account

I felt like the feature showed a lack of understanding of Tumblr culture

I felt the feature would hurt Tumblr culture

I felt the feature would hurt Tumblr artists and small makers specifically

I wasn't bothered by the change

It happened so fast I didn't even know until it was all over

See Results
prismatic-bell

5) thinking about the recent Tumblr feature release/rollback, what satisfied you most about the response?

Tumblr staff responded quickly

I felt like we were heard and listened to

It was nice to see our concerns were understood

I wasn't bothered by the change

It happened so fast I didn't even know until it was all over

Other

See Results
prismatic-bell

6) thinking about features you use on Tumblr, what would you like to see improved?

The recent UI changes to reblogging are too confusing

I'd like tagging to be easier

I'd like to see the tagging system overhauled

I'd like to see the reporting/adult tagging system improved

I'd like a separate page for my communities

I'd like to be able to mark posts as for my followers only

I'd like to see the blocking system improved

I'm happy with Tumblr as it is

Other

See Results
prismatic-bell

7) with the understanding that Tumblr needs to attract new users or convert more current free users to paying users in order to stay online, what do you think of Matt's "top tumblrista" idea?

Absolutely not--this is very famously the influencer-hating site

Absolutely not--this site is too diverse for that to work

Absolutely not, for other reasons

I'm actually liking this poll method

The poll method is clunky but something similar would be great

I think the panel of "top users" would be great

I have no opinion on this

See Results
prismatic-bell

8) if you don't currently pay for use of a Tumblr feature, why not?

I have paid Tumblr features

The price point is too high for my wallet

The price point is too high for what's offered

There's nothing offered that I want

I wouldn't pay even if something I wanted was offered

Other

See Results
prismatic-bell

In the following question, "pre-social media" refers to platforms like LiveJournal, forums, alt.net boards, early MySpace, and similar spaces.

9) thinking about the given definition of "pre-social media," how much do you agree with the statement "I think most tumblr users I know would prefer pre-social media to modern platforms like Facebook and X"?

"Strongly agree" is not strong enough

Strongly agree

Agree

Kind of maybe agree?

Neutral/I don't know enough about pre-social media to say

Kind of maybe disagree?

Disagree

Strongly disagree

"Strongly disagree" is not strong enough

See Results
prismatic-bell

10) do you think Matt should just hire me to do this so I don't have to squeeze it around my break at work?

Yes, this was awesome

Sure, you're not perfect but this was way better than what they've done til now

No, but someone should do this

Honestly I'm just sad you didn't give us nuance/bald/vanilla extract/tickybox

See Results
tumblr polls all 10
prismatic-bell
photomatt

Tumblr Advisor Board

I think it could be cool to put together a board of the top Tumblristas in the world, that could see previews of what's coming up and advise on strategic direction. Who should be on it?

prismatic-bell

Okay, look. We're gonna do it like this, Matt. I used to work in market research. This one is free, next time I expect a month of free premium and if there's a third time I expect a job.


TO EVERYONE ELSE:

A series of ten reblogs is about to follow, since you can only have one poll per reblog. Please answer all ten polls. If you don't see them all, check the notes (this shouldn't take me long so if it's more than like, fifteen minutes since I posted this one they should all be there.)

1) What is the PRIMARY thing you do on Tumblr?

I mostly reblog others' posts

I write original posts

I make/post memes

I make/post images or gifs

I make/post videos

I run a poll blog

I run a gimmick blog

See Results
prismatic-bell

2) how long have you been here?

Under twelve months

1-2 years

3-4 years

5-6 years

7-8 years

9-10 years

More than ten years

I don't remember

See Results
prismatic-bell

3) how old are you?

Under 18

19-28

29-38

39-48

49-58

59-68

I'm one of the Tumblr grandparents

See Results
prismatic-bell

4) thinking about the recent Tumblr feature release/rollback, what did you find most frustrating?

There was no communication before the fact

I felt like the feature didn't take Tumblr users' wants and needs into account

I felt like the feature showed a lack of understanding of Tumblr culture

I felt the feature would hurt Tumblr culture

I felt the feature would hurt Tumblr artists and small makers specifically

I wasn't bothered by the change

It happened so fast I didn't even know until it was all over

See Results
prismatic-bell

5) thinking about the recent Tumblr feature release/rollback, what satisfied you most about the response?

Tumblr staff responded quickly

I felt like we were heard and listened to

It was nice to see our concerns were understood

I wasn't bothered by the change

It happened so fast I didn't even know until it was all over

Other

See Results
prismatic-bell

6) thinking about features you use on Tumblr, what would you like to see improved?

The recent UI changes to reblogging are too confusing

I'd like tagging to be easier

I'd like to see the tagging system overhauled

I'd like to see the reporting/adult tagging system improved

I'd like a separate page for my communities

I'd like to be able to mark posts as for my followers only

I'd like to see the blocking system improved

I'm happy with Tumblr as it is

Other

See Results
tumblr polls staff
changes
tumblr

Reblogs in a chain now get their own notes

The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

This is just the beginning. More changes are coming as we keep building this out – stay tuned!

changes

It’s very clear that you all have strong feelings about Tumblr and about this change. We hear you. The passion people have for how Tumblr works is one of the things that makes this place special.

As this rolls out over the next few days and you explore it, we’ll keep reading your replies and reblogs, so please keep sharing your questions, concerns, and ideas.

Your creativity has always been the heart of Tumblr, whether you’re the original poster or adding something brilliant in the reblogs, and nothing about this change is meant to limit that.

If you’d like to talk directly beyond the comments, leave a reply and we’ll follow up with as many of you as we can. We want to work with you to make Tumblr better.

tumblr
tumblr tuesday halseygate nothing to see here this is apropos of absolutely nothing halsey tiredandlonelymuse halsey lyrics halsey edit badlands the great impresonator halsey gifs for my last trick tour halsey fan art tumblr aesthetic 2010s tumblr artists on tumblr music long post
tumblr
tumblr

tumblr tuesday: dunk & egg & friends

so let’s not dwell on what's going on over on IMDB, but it does seem like the final episodes of A Knight of The Seven Kingdoms have you all in a chokehold. Here’s a collection of the fan art you’ve been making of dunk, his friends, his frenemies ...and maybe possibly lovers? 👉 👈 we live in hope. never stop shipping, y’all

(mild spoilers ahead)

@ashdenn-art:

@gaelmeee:

@skltart:

@irisb0:

@wrenbii:

@petiteneart:

@irlplasticlamb:

@tacosockos:

@riotb0nes:

@gideonzero:

@mtomauw:

@jennipond:

@taniatas:

@snorlaxthegreat:

@wittythunderwitch:

@cosmiart:

@lambf4rm:

@bandaalarga:

@didoleonina:

@trailsofpaper:

@malcontentonline:

@iwatchthe-bees:

@addaerontruther:

@urkuri:

@klavieren:

@itsbes29:

tumblr tuesday akotsk a knight of the seven kingdoms fan art ser duncan the tall dunk and egg aegon targaryen baelor breakspear targaryen spearhedge valarr targaryen lyonel baratheon stormhedge maekar targaryen raymun fossoway daeron targaryen tanselle too-tall aerion targaryen artists on tumblr long post blood
tumblr
tumblr tuesday year of the horse lunar new year lny 2026 cny 2026 artists on tumblr horseposting fire horse horse art long post